Communications & writing
Professional writing & PR
From internal memos and newsletters to external communications and letters to stakeholders, Kyle has worked on a variety of professional writing and public relations projects.
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For example, during a media availability in 2020, the YMCA announced the closure of their Westwood Family YMCA after 34 years of operation. We prepared key messages for staff and volunteers, held a town hall and media interviews, prepared a social media strategy thanking the Fort McMurray community for their support, ensuring the region knew we hadn't left, and created a plan to grow remaining programs and services.
Newsletters & email marketing
Shift to Strength is a personal training company only a few years in business. This presents a large challenge for a small website to stand out amongst not only other independent personal trainers but also large organizations as well.
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Based on a science-first social media strategy, we implemented a blog, shifttostrength.com/blog, that focused on providing value while also using specific keywords to pick people up organically.
Blog writing
Shift to Strength is a personal training company only a few years in business. This presents a large challenge for a small website to stand out amongst not only other independent personal trainers but also large organizations as well.
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Based on a science-first social media strategy, we implemented a blog, shifttostrength.com/blog, that focused on providing value while also using specific keywords to pick people up organically, such as these two posts.
