Web strategy & content
Website redesign:
ymcanab.ca
Over the course of three years, YMCA of Northern Alberta transitioned to a new website, and underwent the following:
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Content audit of thousands of pages after years of neglect.
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Move from Kentico to Drupal CMS.
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Consultation from all areas of operation and administration to understand areas of growth and conduct website training.
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Complete website redesign, including UX, architecture, integrations, and content.
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Move from northernalberta.ymca.ca to ymcanab.ca.
SEO & SEM:
beautycult.ca
Beauty Cult Canada is a leading professional beauty supplier in Canada, with eager goals to be the number one supplier in Canada and enter into new markets.
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After fixing their Google Search Consule issues and going through hundreds of pages to correct meta data on beautycult.ca, we've increased website store sessions by 171%, increasing total sales by 9%.
Content strategy:
shifttostrength.com
Shift to Strength is a personal training company only a few years in business. This presents a large challenge for a small website to stand out amongst not only other independent personal trainers but also large organizations as well.
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Based on a science-first social media strategy, we implemented a blog, shifttostrength.com/blog, that focused on providing value while also using specific keywords to pick people up organically.
Campaign landing pages
Creating a unique landing page is essential when executing ad campaigns. Doing this allows you to craft a custom message for your audience and see where they are going.
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Additional landing pages were created during ad campaigns both at the YMCA and Shift to Strength, like the examples here.
